It Makes a Difference Where Ads Are Inserted into Online Videos

We use video advertising. I like the ones that insert a video ad into the middle of an online video. I know there are players that can take control and do the ads at the beginning, middle or end of a video, but I like them to run in the middle. OutStream video ads can be controlled by a proprietary player that handles all of that. It helps to ensure that no fake traffic is occurring, and it makes sure the person is actually watching the video and the ad. New players can tell where on the display the video is actually at. We use the pop out videos that run a video segment when a visitor to a website hovers over linked text. The algorithm makes sure we are only paying for ads that get viewed.

The reason I like the ads to run in the middle of a video is that they are like commercials you would see on TV. I never liked the before-the-video advertisements. I like to break in a critical segment of the video to run an ad. It keeps interest in watching much higher. It has worked for television since the early days, and it works for online videos too. No one is interested in watching video advertisements after they have already watched the video, and most people chose to skip an ad when it is run in the beginning. The ones that run in the middle feel more natural, and they blend in with the content video much more seamlessly.

Outstream video ads take care of all the work of advertising during our content videos. We use their proprietary video player on the domains the ads run on. I think that running the advertisements in the middle of videos at a prechosen break point makes is just like watching traditional TV. We do not offer the choice to skip an ad, and the placement at a key point of the content video gets the viewers to pay a lot more attention. Those sites that run an ad just before a video have programmed consumers to just hit skip or ignore the first 30 seconds of a video they are watching.

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